22 August 2013

IBM TeaLeaf

IBM TeaLeaf

IBM Tealeaf Customer Experience Management solutions help customer-centric organizations deliver better digital customer experience. From e-commerce professionals, to digital marketers and business executives, as well as IT and customer service staff, IBM Tealeaf solutions provide an incisive "view" of the digital customer that empowers organizations to deliver better web and mobile experiences and provide more effective customer service. IBM Tealeaf solutions help companies increase online conversation rates, raise customer retention rates and improve customer satisfaction. Customer Experience Management solutions are an integral offering in the IBM Enterprise Marketing Management product suite.

Using groundbreaking technology, IBM Tealeaf solutions capture and record every digital customer interaction, and how the site or application responds in real-time. By capturing every customer visit, IBM Tealeaf solutions visualize the qualitative details of every single interaction, uniquely helping businesses understand user actions and unexpected business results. This rich customer experience dataset then fuels quantitative assessments of the negative business impact that results from customer’s online or mobile struggles, and helps prioritize opportunities for improvement and innovation.
With IBM Tealeaf solutions, e-businesses benefit from:

  • Maximizing the value of every single customer visit (web and mobile) and ensuring that more transactions are completed successfully.
  • Immediate visibility into the struggles affecting customer behavior and their business impact (without tagging or impacting site performance or reliability).
  • Rapid resolution of hard-to-find usability, system or application problems.
  • Improved customer service when agents have instant access to online customer sessions.
  • Preserving digital customer interactions to resolve customer disputes quickly and accurately.

For any online business facing pressure to increase revenue and reduce costs, Customer Experience Management is an essential. IBM Tealeaf solutions provide the ability to pinpoint customer struggles on websites in real-time. Organizations can intercept problem spots and remove roadblocks to maximize conversions, revenue and customer loyalty.

IBM Tealeaf Mobile

IBM Tealeaf Overview

Watch Zions Bancorporation discuss how they used IBM Tealeaf solutions to create user interfaces -- for both web and mobile -- that were easier to use, more customer friendly, and provided better results.

Introduction to IBM MobileFirst Analytics with TeaLeaf

With the rapid adoption of mobile devices, consumers now have the ability to conduct transactions anywhere, anytime. To succeed in this burgeoning new business channel, you must deliver mobile services and features that your customers will adopt and use productively. Yet most e-businesses today have a limited understanding of how their customers are engaging with them on mobile channels.
Given the magnitude of mobile variables—including the abundance of devices and browsers—the risk of customers encountering obstacles is inherently greater. Some of these issues are technical but many of the things that cause customers to struggle are related to business process and usability, making them harder to detect, diagnose and resolve effectively.

This session provides an introduction to the IBM MobileFirst Anlaytics

Tealeaf is the industry leading Customer Experience Management Solution (CEM). Within transactional eComerce and Self-Serve applications Tealeaf helps companies make web site optimization decisions faster and smarter than they ever could before. This is done by identifying segments of customers having a bad experience, allowing Tealeaf users to replay those experiences to learn why they are struggling and then to rapidly create a business case against their learning's so that optimizations can be prioritized by business impact. Regardless of the web channel: traditional fixed web, mobile web, or native application, Tealeaf ensures the success of online customers.

Mobile apps are different, and so are the techniques required to distribute and manage them. Learn how the IBM Worklight Application Center makes it easy to distribute, govern, and collect feedback on mobile apps. For more information, visit ibm.com/worklight.

Learn more at:  IBM Tealeaf Home Page

IBM Many Eyes

What is the future of visual analysis? Imagine if business decision makers easily uncover business patterns and trends not readily apparent in a standard spreadsheet. Visualization helps to uncover insights hidden in the raw data. Imagine capturing your path of analysis and sharing that within the team with other team members collaborating with you on the same visualization. Imagine taking the power of that visualization and interacting with it on your mobile device or web just as you would on the desktop. Join IBM Many Eyes and usher in the future of visual analytics.

IBM Many Eyes is a community that connects visualization experts, practitioners, academics and enthusiasts. Many Eyes democratizes visualization. In three easy steps you can create your own visualization using your own public data set. On the Many Eyes website, you can find expertise contributions from IBM visualization luminaries and IBM Research's Center for Advanced Visualization. These contributions and more provide guidance on creating the most effective visualizations while describing new trends and advances in visualization.

Bring your data to life at http://www.ibm.com/manyeyes.

The Four Pillars of Effective Visualizations

As a member of the IBM Center for Innovation and Visual Analytics, Noah Iliinsky works to create new and innovative domain-specific visualizations while working with IBM clients to create effective and efficient visualizations that yield insights and answers into their business quickly.

This talk, delivered at Strata 2013, discusses the broad design considerations necessary for effective visualizations. You will learn what's required for a visualization to be successful, gain insight for critically evaluating visualizations they encounter, and come away with new ways to think about the visualization design process.

To be most effective, a visualization must have, in this order: Purpose (Why are we creating this visualization? Who is it for?) Content (What data matters? What relationships matter?) Structure (How do we best reveal those data and relationships?) Formatting (How does it look & feel? How will it be consumed?)

For additional visualization insights from Noah and other IBM visualization luminaries, visit http://www.ibm.com/manyeyes a community of over 100,000 visualization professionals and enthusiasts.

IBM many Eyes video introduction:

For more information please contact me at:

Drs. Albert Spijkers
DBA Consulting
web:            http://www.dbaconsulting.nl
blog:            DBA Consulting blog
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email:          info@dbaconsulting.nl 


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