Business Intelligence
still a battlefield!
When choosing a Business intelligence solution
there are several things one has to consider and ease of implementation is a really important aspect to look at. When
looking at the Gartner quadrant for BI you can see that Microsoft is still the
leader in Business Intelligence in the Gartner Magical Quadrant. There are also
a number of other important players in this quadrant who are just as good in my
humble opinion when looking at the entire picture, although Microsoft is
leading the way for them right now.
(Microsoft currently number one
according to Gartner magical quadrant).
EXADATA,
Exalytics and Exalogic!
Sparc Super Cluster now fastest
around according to TPC-C test results:
TPC-C Result
Highlights As of 15-Feb-2012 11:02 AM [GMT]
But: Inspired by the
pioneers: IBM Netezza!!!
And this is how the CIA (Customer Intelligence
Appliance) from Netezza Twin Fin technology works!
Netezza Twin Fin technology is what makes
Netazza Data Warehouse Appliance so special:
Exceptional Twin Fin technology:
“Our appliances contain complexity’s creep,”
says IBM Netezza. That should appeal to you. How much of your analytic system
definition is physical partitions, indexes, prebuilt aggregates, cubes? Did you
allocate enough disk memory? Why should you have to think about any of that?
IBM Netezza’s answer is simple, indeed: “You don’t.” How long will it take to
set up the box and get to work? “A day.”
“The way we did a
proof-of-concept with them [IBM Netezza] was, they shipped us a box, we put it
into our data center and plugged into our network. Within 24 hours, we were up
and running. I’m not exaggerating, it was that easy.”
Joseph Essas, VP of
Technology at eHarmony in an interview with CIO magazine
The IBM Netezza CIA creates a single view of
customers across channels, touchpoints and time,
and provides analytics that build richer, more
profitable and lasting customer relationships.
Key Business Benefits of IBM Netezza
Twin Fin Data Warehouse Appliance:
• 360 degree customer view
CIA integrates data from all channels
in an organized manner utilizing
its flexible and elaborate data model
to create a unified view of the
customer.
• Customer Lifetime Value
CIA allows analytics that enables
retailers to understand customer
lifetime value, so retailers can
optimize spend based on customer
value.
• Improved ROI on Promotions
Leveraging the analytics embedded and
a better understanding of the
customers, retailers can target
customers much more effectively and
increase ROI on offers.
• Faster Richer Customer
Segmentation and Marketing Campaign
Execution
CIA’s behavioral attributes enable
quick scoring capability without
sending data to another application,
enabling a much faster
turn-around for the retailer and
faster speed to market in capitalizing on
new offers and opportunities.
• Higher Conversion and Retention
A complete understanding of the
customer, allows retailers to
understand motivation for switching
and conversion and also a deeper
understanding of what it would take
to retain customers. CIA analytics
result in improved customer loyalty
for the retailer.
Managing big data sets and making them available
for deep analysis, often as events are developing, are complicated computing
and data management challenges. Data warehousing has a checkered history,
suggesting vendors have not done enough to screen their customers from these
complexities.
Recognizing the scale and complexity of these
challenges, IBM Netezza adopts unique technology and business models.
“IBM Netezza is easy to
do business with; we minimize our customers’ risk by delivering an appliance to
their data center for full and transparent evaluation at no cost.”
Our appliances offer the best price/performance for
the most demanding analytic challenges.
This information is taken from information from Oracle and
Netezza and would like to thank them for that, also mind that Microsoft is currently rated number One in BI
technology by Gartner in the BI magical quadrant, but since Albert Einstein
”everything is relative!”
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